December 2014 - The Brass Plaque Syndrome (video)

It used to be mainly accountants and solicitors who thought that if you played a few rounds of golf, joined the Round Table and took a corner of a page in the local rag that customers and clients would come running through the door. Oh, and, put a brass plaque on the wall.

But this paradigm is alive and well right across the business spectrum. I know restaurant owners that think it is all about concocting that special menu, engineers that get high on solving a particular mechanical conundrum, builders that delight in the eccentric design that wins the award.

And there is nothing wrong with all this but you can be the very best mechanic in the country and still go bust if you are not reaching your potential and actual garage customers with consistent communication.

A lot of marketing people love to shroud this activity in mystical words that no one really understands. It actually boils down to a practical common sense list of things you need to do on a regular basis. For you it could be about blogging, videos and Twitter. For the business next door it could be about telephone calls, mailshots and breakfast meetings. For someone else it could be about......?

The social web and mobile technologies have accelerated the rate at which relationships develop, information is shared and influence takes hold. Let's listen to how Stephen Smallwood, Managing Director at accountants Thorne Widgery goes about his business.

Seasonal Greetings and All Good Wishes