In a knowledge world you can have new and innovative products but they by themselves, are not enough to create competitive advantage. You can have the best technology systems and software but this alone will not create competitive advantage.In a knowledge world customers expect more for less, competitors can and do materialise from anywhere and the market place is changing as we speak. In this environment we have to be able to change what we do, change how we think and sometimes change how we behave: it is only people that can develop and sustain competitive advantage.
Pylgrim’s Progress is the story of a journey towards excellence for one company; it is a way towards providing exceptional products and outstanding personal service for customers.The book describes a proven model for the continuous personal development of everyone, starting with the directors. This is a minimum requirement for serious businesses today.
